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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Narrative Strategies in Japanese Commercials
 Birnerová, Aneta ; Tirala, Martin (advisor) ; Sýkora, Jan (referee)
(anglicky) The aim of the bachelor thesis is to analyze respected narrative strategies applied in Japanese commercials. Thesis is divided into two main sections. Firstly, there is a theoretical part which offers not only a historical insight into Japanese commercials within given time period, but cultural and sociological insights as well. This chapter applies not only theoretical facts but also a practical output given by experience from working in the world of advertisement. The next subchapter is oriented on narratology and the use of narratology as an analytical tool, especially in the field of filmmaking theories. The third subchaper represents the three main studies about Japanese advertisement. By using those studies the main elements of the Japanese advertisement in the given time period are discovered. The second part of the bachelor thesis is a realization of an original quantitative researchbased on a hundred chosen Japanese TV advertising spots analysis. The aim of this part is to support the results of the three respected studies mentioned in the theoretical part. Plus the qualitative narratological analysis is the main theme of the next subchapter. Those commercials were chosen to represent each fundamental characteristic of the Japanese advertising. To sum up, this thesis provides us...
Detailed record
Narrative Strategies in Japanese Commercials
 Birnerová, Aneta ; Tirala, Martin (advisor) ; Sýkora, Jan (referee)
(anglicky) The aim of the bachelor thesis is to analyze respected narrative strategies applied in Japanese commercials. Thesis is divided into two main sections. Firstly, there is a theoretical part which offers not only a historical insight into Japanese commercials within given time period, but cultural and sociological insights as well. This chapter applies not only theoretical facts but also a practical output given by experience from working in the world of advertisement. The next subchapter is oriented on narratology and the use of narratology as an analytical tool, especially in the field of filmmaking theories. The third subchaper represents the three main studies about Japanese advertisement. By using those studies the main elements of the Japanese advertisement in the given time period are discovered. The second part of the bachelor thesis is a realization of an original quantitative researchbased on a hundred chosen Japanese TV advertising spots analysis. The aim of this part is to support the results of the three respected studies mentioned in the theoretical part. Plus the qualitative narratological analysis is the main theme of the next subchapter. Those commercials were chosen to represent each fundamental characteristic of the Japanese advertising. To sum up, this thesis provides us...
Detailed record

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